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Article: Together for the polar bears 🐻‍❄️❤️ Discover how Björn and “Pays de l'Ours” join forces!

Ensemble pour les ours polaires 🐻‍❄️❤️ Découvrez comment Björn et "Pays de l'Ours" unissent leurs forces!

Together for the polar bears 🐻‍❄️❤️ Discover how Björn and “Pays de l'Ours” join forces!

🎉 On February 27, we celebrate two important events: World NGO Day and International Polar Bear Day. So today, we're shining the spotlight on our special collaboration with the Pays de l'Ours association.

From the outset, Björn has been passionate about preserving wildlife, especially endangered species. That's why we've joined forces with Pays de l'Ours, which is working hard to bring bears back to the Pyrenees.

The story

Founded in 1991, Pays de l'Ours brings together a team of professionals, members and volunteers determined to re-establish a viable population of brown bears in their natural habitat. Their mission? Not just reintroduce bears, but also promote friendly cohabitation between man and these magnificent animals.

The actions

Pays de l'Ours is relentless in its fight for a stronger conservation policy, zen-like cohabitation and the return of the bear. We're talking in-depth studies, awareness-raising, citizen mobilization and even legal action if necessary!

Together, Björn and Pays de l'Ours are joining forces to protect polar bears and preserve our planet for future generations.

As a reminder, for every purchase of Björn products, you help us support the Pays de l'Ours association by donating a portion of our sales.

Join us in this noble cause by visiting our Björn website and discovering how you can contribute to this vital mission. 🐻💙

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